Femininity has never been defined by just one silhouette. It can be soft and graceful, rooted in heritage, or bold enough to challenge expectations. At The Viet Concept Private Tour, this diversity comes to life through three Vietnamese designer brands with distinctly different approaches to dressing the modern woman: 21SIX, HA THANH VIET, and HUELLEYROSE.
21SIX — Softness with a Touch of Seduction
At the heart of 21SIX is a celebration of feminine beauty—graceful, youthful, soft, yet undeniably alluring. The brand describes its vision around elegance, softness, charm, and a subtle sense of sensuality, creating designs for women who want to express femininity with confidence.
Its collections span occasions from evening and gala dressing to special occasions and modest luxury, with designs that allow feminine silhouettes and distinctive materials to take center stage.
The result is an aesthetic that feels romantic without being overly delicate, and glamorous without losing its sense of ease.
HA THANH VIET — Where Heritage Meets Modernity
For HA THANH VIET, modern fashion is deeply connected to Vietnamese identity. The designer's work explores the meeting point between traditional Vietnamese elements and contemporary design, bringing heritage into a more modern fashion context.
This balance gives the brand a distinctive character: familiar cultural influences are reinterpreted through contemporary silhouettes, creating pieces that feel connected to tradition while remaining relevant to today's woman.
It is a reminder that modern luxury does not always mean looking forward—it can also mean knowing what is worth carrying forward.
HUELLEYROSE — Bold, Individual & Unapologetically Feminine
HUELLEYROSE takes a more expressive approach to femininity. Founded in Saigon in 2021, the brand was created around ideas of feminine strength, elegance, and individuality. Its design language combines bold silhouettes, refined materials, and a strong emphasis on personal fit.
Rather than dressing women according to a single definition of beauty, HUELLEYROSE creates pieces intended to reflect the personality of the woman wearing them. Its collections include everything from sculptural corsets and statement dresses to more versatile separates, allowing femininity to feel personal rather than prescribed.
Three Ways to Define Her Own Style
From the soft sensuality of 21SIX, to HA THANH VIET's dialogue between heritage and modernity, and HUELLEYROSE's confident individuality, these three brands reveal just how many forms contemporary femininity can take.
And that is what makes discovering Vietnamese designer fashion so compelling.
At The Viet Concept Private Tour, guests will be able to explore these collections alongside a curated selection of 22 Vietnamese designer brands, all brought together within an intimate private setting.
With private fittings, personalized styling consultations, and the opportunity to experience each design up close, the Private Tour offers more than a first look at Vietnamese fashion—it offers the freedom to discover which expression of femininity feels most like your own.
The Many Faces of Modern Vietnamese Femininity
Femininity has never been defined by just one silhouette. It can be soft and graceful, rooted in heritage, or bold enough to challenge expectations. At The Viet Concept Private Tour, this diversity comes to life through three Vietnamese designer brands with distinctly different approaches to dressing the modern woman: 21SIX, HA THANH VIET, and HUELLEYROSE.
21SIX — Softness with a Touch of Seduction
At the heart of 21SIX is a celebration of feminine beauty—graceful, youthful, soft, yet undeniably alluring. The brand describes its vision around elegance, softness, charm, and a subtle sense of sensuality, creating designs for women who want to express femininity with confidence.
Its collections span occasions from evening and gala dressing to special occasions and modest luxury, with designs that allow feminine silhouettes and distinctive materials to take center stage.
The result is an aesthetic that feels romantic without being overly delicate, and glamorous without losing its sense of ease.
HA THANH VIET — Where Heritage Meets Modernity
For HA THANH VIET, modern fashion is deeply connected to Vietnamese identity. The designer's work explores the meeting point between traditional Vietnamese elements and contemporary design, bringing heritage into a more modern fashion context.
This balance gives the brand a distinctive character: familiar cultural influences are reinterpreted through contemporary silhouettes, creating pieces that feel connected to tradition while remaining relevant to today's woman.
It is a reminder that modern luxury does not always mean looking forward—it can also mean knowing what is worth carrying forward.
HUELLEYROSE — Bold, Individual & Unapologetically Feminine
HUELLEYROSE takes a more expressive approach to femininity. Founded in Saigon in 2021, the brand was created around ideas of feminine strength, elegance, and individuality. Its design language combines bold silhouettes, refined materials, and a strong emphasis on personal fit.
Rather than dressing women according to a single definition of beauty, HUELLEYROSE creates pieces intended to reflect the personality of the woman wearing them. Its collections include everything from sculptural corsets and statement dresses to more versatile separates, allowing femininity to feel personal rather than prescribed.
Three Ways to Define Her Own Style
From the soft sensuality of 21SIX, to HA THANH VIET's dialogue between heritage and modernity, and HUELLEYROSE's confident individuality, these three brands reveal just how many forms contemporary femininity can take.
And that is what makes discovering Vietnamese designer fashion so compelling.
At The Viet Concept Private Tour, guests will be able to explore these collections alongside a curated selection of 22 Vietnamese designer brands, all brought together within an intimate private setting.
With private fittings, personalized styling consultations, and the opportunity to experience each design up close, the Private Tour offers more than a first look at Vietnamese fashion—it offers the freedom to discover which expression of femininity feels most like your own.