Vietnamese fashion is defined by its diversity. Beyond a single aesthetic, contemporary designers are creating distinctive identities through different silhouettes, inspirations, and approaches to modern dressing.
As part of the collections selected for The Viet Concept Private Tour, we spotlight GUYEHI STUDIOS, CAOSTU, and IHF STUDIO—three brands that represent remarkably different sides of Vietnamese fashion.
GUYEHI STUDIOS — Feminine with a Contemporary Edge
GUYEHI STUDIOS brings a fresh and expressive approach to modern womenswear. Its collections move effortlessly between feminine dresses, sculpted silhouettes, coordinated sets, and statement pieces, creating a wardrobe that feels both contemporary and occasion-ready.
From the flowing Doux Pleated Maxi Dress to more structured and figure-conscious designs, the brand plays with proportion, texture, and silhouette to create pieces that feel polished while retaining a youthful spirit.
CAOSTU — Where Architecture Meets Streetwear
Taking a completely different direction, CAOSTU explores the intersection of streetwear, menswear, architecture, and nature.
Founded by designer Quy Cao in Saigon in 2020, the brand draws inspiration from flowing lines, natural landscapes, and architectural forms. Curved shapes and layered movement become recurring elements within its design language, resulting in clothing with a distinctly free-spirited and contemporary character.
Rather than following conventional ideas of luxury dressing, CAOSTU embraces individuality and a more experimental attitude—making its designs particularly appealing to those who see fashion as an extension of personal identity.
IHF STUDIO — Structure, Femininity & Confidence
The brand is known for combining structured tailoring with feminine softness. Its collections feature sculptural dresses, tailored blazers and suits, figure-defining silhouettes, and contemporary eveningwear, creating a distinctive balance between strength and femininity.
IHF Studio's design philosophy is centered around the modern woman—confident, independent, and expressive. Its aesthetic brings together European-inspired tailoring and Eastern elegance, creating pieces that feel sophisticated while maintaining a strong sense of individuality.
Three Brands, Three Different Perspectives
GUYEHI STUDIOS explores contemporary femininity through versatile silhouettes. CAOSTU challenges conventional dressing through architectural forms and streetwear influences. IHF STUDIO brings together structure, elegance, and feminine confidence.
Together, they offer just a glimpse into the diversity of Vietnamese fashion that guests will discover at The Viet Concept Private Tour, where collections from 22 Vietnamese designer brands will be brought together in one private setting.
From expressive contemporary pieces to sophisticated womenswear and unconventional silhouettes, the Private Tour offers an opportunity to discover Vietnamese fashion through many different perspectives—each with its own identity, attitude, and point of view.
Three Distinct Visions of Vietnamese Designer Fashion
Vietnamese fashion is defined by its diversity. Beyond a single aesthetic, contemporary designers are creating distinctive identities through different silhouettes, inspirations, and approaches to modern dressing.
As part of the collections selected for The Viet Concept Private Tour, we spotlight GUYEHI STUDIOS, CAOSTU, and IHF STUDIO—three brands that represent remarkably different sides of Vietnamese fashion.
GUYEHI STUDIOS — Feminine with a Contemporary Edge
GUYEHI STUDIOS brings a fresh and expressive approach to modern womenswear. Its collections move effortlessly between feminine dresses, sculpted silhouettes, coordinated sets, and statement pieces, creating a wardrobe that feels both contemporary and occasion-ready.
From the flowing Doux Pleated Maxi Dress to more structured and figure-conscious designs, the brand plays with proportion, texture, and silhouette to create pieces that feel polished while retaining a youthful spirit.
CAOSTU — Where Architecture Meets Streetwear
Taking a completely different direction, CAOSTU explores the intersection of streetwear, menswear, architecture, and nature.
Founded by designer Quy Cao in Saigon in 2020, the brand draws inspiration from flowing lines, natural landscapes, and architectural forms. Curved shapes and layered movement become recurring elements within its design language, resulting in clothing with a distinctly free-spirited and contemporary character.
Rather than following conventional ideas of luxury dressing, CAOSTU embraces individuality and a more experimental attitude—making its designs particularly appealing to those who see fashion as an extension of personal identity.
IHF STUDIO — Structure, Femininity & Confidence
The brand is known for combining structured tailoring with feminine softness. Its collections feature sculptural dresses, tailored blazers and suits, figure-defining silhouettes, and contemporary eveningwear, creating a distinctive balance between strength and femininity.
IHF Studio's design philosophy is centered around the modern woman—confident, independent, and expressive. Its aesthetic brings together European-inspired tailoring and Eastern elegance, creating pieces that feel sophisticated while maintaining a strong sense of individuality.
Three Brands, Three Different Perspectives
GUYEHI STUDIOS explores contemporary femininity through versatile silhouettes. CAOSTU challenges conventional dressing through architectural forms and streetwear influences. IHF STUDIO brings together structure, elegance, and feminine confidence.
Together, they offer just a glimpse into the diversity of Vietnamese fashion that guests will discover at The Viet Concept Private Tour, where collections from 22 Vietnamese designer brands will be brought together in one private setting.
From expressive contemporary pieces to sophisticated womenswear and unconventional silhouettes, the Private Tour offers an opportunity to discover Vietnamese fashion through many different perspectives—each with its own identity, attitude, and point of view.