Founded in 2014 in Vietnam, MUST HAVE is not just a fashion brand—it is a lifestyle concept where style becomes a language of inner strength and quiet confidence. In an ever-changing world of trends, MUST HAVE stays unwavering in its pursuit of refinement, choosing to speak in the tone of enduring elegance and personal identity, rather than chasing fleeting popularity.
At the heart of the brand is Trang Trang Tran, founder and creative director, a designer known not for ostentation, but for her profound creative discipline and refined aesthetic sensibility. With a vision rooted in purpose and intention, she believes fashion should empower, not overwhelm. Every garment created under her guidance is built on the principle that clothing should serve as a subtle yet powerful extension of the wearer—perfectly tailored, emotionally resonant, and confidently quiet.
MUST HAVE's signature style marries timeless silhouettes with a contemporary edge. Free of unnecessary embellishment, the designs focus on clean lines, precise cuts, premium materials, and a minimalist sophistication that speaks volumes. A woman in MUST HAVE doesn’t try to be someone else—she is herself, only more poised, more confident, and more captivating. The brand’s definition of luxury doesn’t scream—it whispers, gently but firmly, through every stitch and seam.
Inspiration for each collection is drawn from real women—the ones who live fully, love freely, move gracefully through cities and across continents. These are women who thrive on experience, expression, and evolution. Whether they’re heading to the office, attending an art exhibition, or traveling for pleasure, they carry with them a distinct energy: thoughtful, magnetic, and unapologetically themselves.
MUST HAVE’s core clientele—women aged 25 to 34—are independent, socially active, and style-conscious, always looking for fashion that aligns with their inner values and daily rhythms. Rather than chasing trends, they curate wardrobes that reflect self-awareness and intentionality. This authentic connection has allowed the brand to resonate far beyond Vietnam, earning a growing fan base in countries such as Thailand, China, Singapore, Australia, and the U.S., as well as regions like Europe and the Middle East.
At the foundation of the brand's credibility is its in-house production facility in Hanoi, where over 100 skilled tailors seamlessly combine traditional techniques with modern technologies. Each step of production is carefully monitored and guided by experienced department heads, ensuring precision, consistency, and lasting quality. What results is not just a piece of clothing—but a crafted experience of wearing something meaningful, dependable, and beautifully made.
As MUST HAVE looks outward to the international market, it does so not with loud campaigns but with a quiet confidence built on values. The brand’s focus on quality, integrity, and consistency across design, service, and experience provides a solid foundation for expansion.
In a world easily distracted by surface-level glamour, MUST HAVE chooses to leave a lasting impression through depth, finesse, and bold subtlety. At MUST HAVE, elegance is not a distant ideal—it is a way of being, deeply rooted in self-expression and sophistication.
MUST HAVE – Where Timeless Elegance Becomes Personal Identity
Founded in 2014 in Vietnam, MUST HAVE is not just a fashion brand—it is a lifestyle concept where style becomes a language of inner strength and quiet confidence. In an ever-changing world of trends, MUST HAVE stays unwavering in its pursuit of refinement, choosing to speak in the tone of enduring elegance and personal identity, rather than chasing fleeting popularity.
At the heart of the brand is Trang Trang Tran, founder and creative director, a designer known not for ostentation, but for her profound creative discipline and refined aesthetic sensibility. With a vision rooted in purpose and intention, she believes fashion should empower, not overwhelm. Every garment created under her guidance is built on the principle that clothing should serve as a subtle yet powerful extension of the wearer—perfectly tailored, emotionally resonant, and confidently quiet.
MUST HAVE's signature style marries timeless silhouettes with a contemporary edge. Free of unnecessary embellishment, the designs focus on clean lines, precise cuts, premium materials, and a minimalist sophistication that speaks volumes. A woman in MUST HAVE doesn’t try to be someone else—she is herself, only more poised, more confident, and more captivating. The brand’s definition of luxury doesn’t scream—it whispers, gently but firmly, through every stitch and seam.
Inspiration for each collection is drawn from real women—the ones who live fully, love freely, move gracefully through cities and across continents. These are women who thrive on experience, expression, and evolution. Whether they’re heading to the office, attending an art exhibition, or traveling for pleasure, they carry with them a distinct energy: thoughtful, magnetic, and unapologetically themselves.
MUST HAVE’s core clientele—women aged 25 to 34—are independent, socially active, and style-conscious, always looking for fashion that aligns with their inner values and daily rhythms. Rather than chasing trends, they curate wardrobes that reflect self-awareness and intentionality. This authentic connection has allowed the brand to resonate far beyond Vietnam, earning a growing fan base in countries such as Thailand, China, Singapore, Australia, and the U.S., as well as regions like Europe and the Middle East.
At the foundation of the brand's credibility is its in-house production facility in Hanoi, where over 100 skilled tailors seamlessly combine traditional techniques with modern technologies. Each step of production is carefully monitored and guided by experienced department heads, ensuring precision, consistency, and lasting quality. What results is not just a piece of clothing—but a crafted experience of wearing something meaningful, dependable, and beautifully made.
As MUST HAVE looks outward to the international market, it does so not with loud campaigns but with a quiet confidence built on values. The brand’s focus on quality, integrity, and consistency across design, service, and experience provides a solid foundation for expansion.
In a world easily distracted by surface-level glamour, MUST HAVE chooses to leave a lasting impression through depth, finesse, and bold subtlety. At MUST HAVE, elegance is not a distant ideal—it is a way of being, deeply rooted in self-expression and sophistication.