POEM is a fresh name in the Vietnamese fashion scene, yet it already promises to be a symbol of timeless elegance. Founded in 2024 by Phung Thien Tan, POEM was not born with the ambition of making a loud entrance, but rather with a quiet, refined power. The brand’s mission is simple yet profound: to define the modern elegance of women through fashion, not through words, but through materials, cuts, and emotions.
Phung Thien Tan, the founder of POEM, has the soul of a poet. He is not a designer seeking fame or racing with trends; rather, he understands that true beauty cannot be measured by flashy lights or camera lenses. It is something deeper, coming from within—an essence of self-awareness and understanding. This is why POEM chooses not to follow the path of loudness or extravagance. Instead, it moves in a subtle yet powerful current, celebrating the quiet elegance of women who know who they are, what they want, and how they choose to express themselves through the pieces they wear.
From the very first collections, POEM clearly defined its design language: minimalistic, profound, and layered with emotion. Its designs don’t aim to impress with grandiosity, but through their ability to help the wearer connect with their true self – effortlessly, subtly, and with confidence.
Fashion at POEM isn’t just something you wear. It’s a harmonization between your outward appearance and the inner voice of the wearer. POEM believes that true beauty comes from awareness – when a woman knows who she is, what she wants, and how she chooses to express herself.
Every garment created by POEM is not merely clothing; it is an extension of one’s personal identity. The core style of POEM combines grace, femininity, and a touch of opulence, with designs that are both luxurious and understated. POEM’s creations bridge the gap between modern and classic beauty, blending perfectly executed details to celebrate the natural beauty of the wearer without overshadowing it. Delicate asymmetries, soft fabric layers, and unexpected cuts subtly play with form, creating a complex yet refined look—beautiful, but never overbearing.
The inspiration behind POEM’s designs stems from several sources, with a particular emphasis on time and sustainability. In a world where fashion is changing at an ever-increasing pace, POEM chooses to move in the opposite direction, focusing on longevity and beauty that transcends fleeting trends. Each design from POEM is not a product of the current season but is meant to last. These pieces are designed to be timeless, holding aesthetic value long after the trend cycle has passed.
In this philosophy, POEM is not just a fashion brand—it is a statement of self-awareness and freedom. Fashion at POEM is not about imposing a model to follow, but about celebrating the beauty inherent in each individual. The women who wear POEM don’t need to stand out in a crowd—they shine from within, from a quiet confidence, and an understanding of themselves. This inner strength is what POEM celebrates through its designs.
What makes POEM stand apart is its ability to tell a story through its garments, not by being loud, but by using thoughtful fabric treatments, unique structures, and hidden details. From afar, a POEM dress may appear minimalist, but as you approach, layers of depth reveal themselves: daring cuts, soft asymmetrical forms, or delicate fabrics that create a sense of fragility without weakness. Every detail is carefully designed to enhance the wearer’s elegance without overpowering it.
POEM is not about “viral moments” or fleeting seasonal trends. It stands for continuity, sustainability, and long-lasting impact. With each design, POEM asks, “Will this piece still hold aesthetic value five years from now?” If the answer is no, the piece will not make it into the collection.
Although POEM is a new brand, it is not superficial. The maturity of its design and sustainable philosophy has already earned the trust of its first customers—those who appreciate beauty that comes with wisdom.
POEM is fashion, but also an attitude. It is the choice for women who want to shine in their own way—quietly, profoundly, and unmistakably. In a fashion world full of fleeting trends, POEM chooses to “flow”—slowly, subtly, but surely. It is a muse for a new generation of women who understand that true beauty doesn’t need to be loud to be seen.
POEM – The Elegant Muse of Modern Fashion
POEM is a fresh name in the Vietnamese fashion scene, yet it already promises to be a symbol of timeless elegance. Founded in 2024 by Phung Thien Tan, POEM was not born with the ambition of making a loud entrance, but rather with a quiet, refined power. The brand’s mission is simple yet profound: to define the modern elegance of women through fashion, not through words, but through materials, cuts, and emotions.
Phung Thien Tan, the founder of POEM, has the soul of a poet. He is not a designer seeking fame or racing with trends; rather, he understands that true beauty cannot be measured by flashy lights or camera lenses. It is something deeper, coming from within—an essence of self-awareness and understanding. This is why POEM chooses not to follow the path of loudness or extravagance. Instead, it moves in a subtle yet powerful current, celebrating the quiet elegance of women who know who they are, what they want, and how they choose to express themselves through the pieces they wear.
From the very first collections, POEM clearly defined its design language: minimalistic, profound, and layered with emotion. Its designs don’t aim to impress with grandiosity, but through their ability to help the wearer connect with their true self – effortlessly, subtly, and with confidence.
Fashion at POEM isn’t just something you wear. It’s a harmonization between your outward appearance and the inner voice of the wearer. POEM believes that true beauty comes from awareness – when a woman knows who she is, what she wants, and how she chooses to express herself.
Every garment created by POEM is not merely clothing; it is an extension of one’s personal identity. The core style of POEM combines grace, femininity, and a touch of opulence, with designs that are both luxurious and understated. POEM’s creations bridge the gap between modern and classic beauty, blending perfectly executed details to celebrate the natural beauty of the wearer without overshadowing it. Delicate asymmetries, soft fabric layers, and unexpected cuts subtly play with form, creating a complex yet refined look—beautiful, but never overbearing.
The inspiration behind POEM’s designs stems from several sources, with a particular emphasis on time and sustainability. In a world where fashion is changing at an ever-increasing pace, POEM chooses to move in the opposite direction, focusing on longevity and beauty that transcends fleeting trends. Each design from POEM is not a product of the current season but is meant to last. These pieces are designed to be timeless, holding aesthetic value long after the trend cycle has passed.
In this philosophy, POEM is not just a fashion brand—it is a statement of self-awareness and freedom. Fashion at POEM is not about imposing a model to follow, but about celebrating the beauty inherent in each individual. The women who wear POEM don’t need to stand out in a crowd—they shine from within, from a quiet confidence, and an understanding of themselves. This inner strength is what POEM celebrates through its designs.
What makes POEM stand apart is its ability to tell a story through its garments, not by being loud, but by using thoughtful fabric treatments, unique structures, and hidden details. From afar, a POEM dress may appear minimalist, but as you approach, layers of depth reveal themselves: daring cuts, soft asymmetrical forms, or delicate fabrics that create a sense of fragility without weakness. Every detail is carefully designed to enhance the wearer’s elegance without overpowering it.
POEM is not about “viral moments” or fleeting seasonal trends. It stands for continuity, sustainability, and long-lasting impact. With each design, POEM asks, “Will this piece still hold aesthetic value five years from now?” If the answer is no, the piece will not make it into the collection.
Although POEM is a new brand, it is not superficial. The maturity of its design and sustainable philosophy has already earned the trust of its first customers—those who appreciate beauty that comes with wisdom.
POEM is fashion, but also an attitude. It is the choice for women who want to shine in their own way—quietly, profoundly, and unmistakably. In a fashion world full of fleeting trends, POEM chooses to “flow”—slowly, subtly, but surely. It is a muse for a new generation of women who understand that true beauty doesn’t need to be loud to be seen.