In the vibrant mosaic of Vietnamese fashion, WHITE PLAN stands out like a blank canvas — intentional, pure, and poised. It’s not by chance that this brand, founded by young designer Hà Thanh Việt, has carved such a strong presence in just over three years. Born from a deep personal love for the color white, WHITE PLAN began as a modest creative project and has grown into a resonant brand that speaks to thousands of women, both in Vietnam and abroad.
Unlike many fashion brands that chase trends and seasonal fads, WHITE PLAN chooses a quieter, more deliberate path — one defined by elegance, simplicity, and a refined sense of femininity. In fashion, white has long been a symbol of purity, minimalism, and grace, but it is also notoriously difficult to transform into a rich design language. Hà Thanh Việt embraced that challenge head-on. Through the lens of white, he built an entire fashion universe — a universe where design is both youthful and restrained, emotionally expressive yet stylistically disciplined.
A graduate of Tôn Đức Thắng University’s fashion design program, Hà Thanh Việt began his journey with humility and clarity. He didn’t set out with grand promises — just the hope that his brand could survive for six months. But that quiet sincerity, paired with a fierce passion for his craft, became the foundation for something far greater. Today, WHITE PLAN is beloved not only by Vietnamese beauty queens and celebrities but has also achieved remarkable international traction — with over 50% of its customers coming from outside Vietnam. It’s a rare feat for such a young label and a clear sign that the brand’s core philosophy transcends borders.
"WHITE isn’t just a color; it’s a feeling," Hà Thanh Việt once said. Every WHITE PLAN design captures that essence — purity, calm, quiet confidence. The WHITE PLAN woman knows who she is. She embraces a minimalist lifestyle, but never sacrifices individuality. She walks lightly, gracefully — choosing garments not just for how they look, but for how they make her feel: comfortable, powerful, and unmistakably herself.
The social media boom from 2020 to 2023 played a crucial role in the brand’s growth. A single well-executed campaign, aligned with the brand’s emotional and aesthetic DNA, had the power to multiply its reach exponentially. That momentum allowed WHITE PLAN to go from a six-month plan to a long-term vision with global ambition.
What sets WHITE PLAN apart is its clarity of identity. It’s not a brand made to please the market — it’s made to tell a story. A story of white, of emotional clarity, of fashion as a personal language. In this world, color is restrained, but emotion is not. Simplicity doesn’t mean limitation — it’s a space where women can quietly shine.
WHITE PLAN is a plan that started with white, but each new chapter is written with creativity, quiet determination, and a deep reverence for the power and grace of modern women.
WHITE PLAN – When the Color White Becomes a Fashion Manifesto
In the vibrant mosaic of Vietnamese fashion, WHITE PLAN stands out like a blank canvas — intentional, pure, and poised. It’s not by chance that this brand, founded by young designer Hà Thanh Việt, has carved such a strong presence in just over three years. Born from a deep personal love for the color white, WHITE PLAN began as a modest creative project and has grown into a resonant brand that speaks to thousands of women, both in Vietnam and abroad.
Unlike many fashion brands that chase trends and seasonal fads, WHITE PLAN chooses a quieter, more deliberate path — one defined by elegance, simplicity, and a refined sense of femininity. In fashion, white has long been a symbol of purity, minimalism, and grace, but it is also notoriously difficult to transform into a rich design language. Hà Thanh Việt embraced that challenge head-on. Through the lens of white, he built an entire fashion universe — a universe where design is both youthful and restrained, emotionally expressive yet stylistically disciplined.
A graduate of Tôn Đức Thắng University’s fashion design program, Hà Thanh Việt began his journey with humility and clarity. He didn’t set out with grand promises — just the hope that his brand could survive for six months. But that quiet sincerity, paired with a fierce passion for his craft, became the foundation for something far greater. Today, WHITE PLAN is beloved not only by Vietnamese beauty queens and celebrities but has also achieved remarkable international traction — with over 50% of its customers coming from outside Vietnam. It’s a rare feat for such a young label and a clear sign that the brand’s core philosophy transcends borders.
"WHITE isn’t just a color; it’s a feeling," Hà Thanh Việt once said. Every WHITE PLAN design captures that essence — purity, calm, quiet confidence. The WHITE PLAN woman knows who she is. She embraces a minimalist lifestyle, but never sacrifices individuality. She walks lightly, gracefully — choosing garments not just for how they look, but for how they make her feel: comfortable, powerful, and unmistakably herself.
The social media boom from 2020 to 2023 played a crucial role in the brand’s growth. A single well-executed campaign, aligned with the brand’s emotional and aesthetic DNA, had the power to multiply its reach exponentially. That momentum allowed WHITE PLAN to go from a six-month plan to a long-term vision with global ambition.
What sets WHITE PLAN apart is its clarity of identity. It’s not a brand made to please the market — it’s made to tell a story. A story of white, of emotional clarity, of fashion as a personal language. In this world, color is restrained, but emotion is not. Simplicity doesn’t mean limitation — it’s a space where women can quietly shine.
WHITE PLAN is a plan that started with white, but each new chapter is written with creativity, quiet determination, and a deep reverence for the power and grace of modern women.